People nowadays are becoming increasingly
aware of environmental problems. Green
initiatives that promote environmental safety
and sustainability are becoming more popular, and a number of economic
researches show that when businesses utilize ‘green’ technology, they are more
likely to earn public approval, helping raise their profits. Companies like
Target and Wal-Mart, for instance, have integrated green methods to their
system, resulting in a sales increase of 20% on the green products alone as of
2010.